Starting from Oct 1st

Build Elite $1M+ Deal Discovery Skills

We Teach the Skills That Win Deals

Stop losing high-value opportunities. Build the elite sales skills that separate top performers from the rest.

Apply Now

Not sure? Book a 15-minute call to assess fit. Book Now →

Fortune 500 & AI Unicorns Trained $500M+ Closed by Instructors

See How $500M+ Was Won in the Room

WATCH: A behind-the-scenes look at how discovery drives momentum, creates urgency, and closes complex deals.

The Brutal Truth About Why Most Salespeople Stay Stuck

You’re competing against reps who sound like executives when they talk to executives. While you ask surface-level questions, they’re creating urgency and strategic value.

The gap isn’t knowledge—it’s conversational skill.

Discovery calls feel like interrogations
Instead of confident, strategic consulting sessions.
Stuck following a script
Champions facilitate value with each stakeholder.
Can’t “dance in conversation”
Even with MEDDIC / Challenger / Value Selling.
Deals stall
Urgency for the business was never truly created.
Competing on features & price
Instead of business impact and strategic value.
Missing the real reason for promotion
Master discovery when it matters most.

Why Elite Discovery Skills Are THE Winning Moment

Discovery isn’t the first step—it’s the moment that defines everything that follows.

Foundation for Every Interaction

Sets tone and structure for all future conversations.

Strategic Advisor Positioning

Discovery determines if you’re seen as trusted counsel—or just another vendor.

Drives Procurement Decisions

Creates urgency and a business case buying committees can defend.

MEDDIC

Frameworks reveal criteria—but can you get execs to share without interrogation?

Challenger Sale

Can you challenge a C-suite exec while still building trust?

Value Selling

Co-create the business case—or get stuck competing on price.

Discovery Mastery

Our 8-week intensive combines live coaching, roleplay, and real-deal analysis so you build muscle memory in the skills that close $1M+ opportunities.

Apply Now

Conversational Mastery

Learn to “dance in conversation” instead of interrogating or following scripts.

Live Practice

Roleplay and get real-time feedback from expert coaches.

Executive Presence

Walk into C-suite conversations with authority and win credibility fast.

Your Path to Elite Discovery Skills

An 8-week journey to build the skills that reliably win complex deals.

  1. Weeks 1–3 · Foundation

    Executive Discovery Fundamentals

    Core moves, sequencing, and safety signals. Stop interrogating and start facilitating.

  2. Weeks 4–6 · Strategic

    Stakeholder Mapping & Value Demos

    Engineer momentum: co-author business cases and run value-based demos that create urgency.

  3. Week 7 · Mastery

    Multi-Threading & Executive Presence

    Navigate complexity, de-risk tension, and keep momentum across committees.

  4. Week 8 · Certification

    Final Certification + Call Analysis

    Prove it live. Submit real call transcripts for critique and certification.

Why This Will Transform Your Q4

…and Set You Up for Q1 Promotion

Week 2

Start applying Socratic Dialogue techniques in your current deals.

Week 4

Diagnose customer use cases like a strategic consultant.

Week 6

Facilitate value-based demos that create buying urgency.

Week 8

Confidently navigate any discovery conversation with any stakeholder.

The sales professionals who master discovery in Q4 are the ones getting promoted in Q1.

Will you be one of them?

Apply Now

Meet Your Instructors

$500M+ in Combined Deal Experience

Steve Reid

Steve Reid

Senior Sales Executive & Fractional CRO

30 years transforming sales organizations from startup to Fortune 500

  • White House Communications Aide to President Reagan and VP Bush
  • Led global sales teams of 250+ with $600M+ annual quotas
  • Founding member of 4 successful startups (all positive exits)
  • Sales turnaround specialist for VC/PE firms
  • Enterprise consultant across US, Israel, Switzerland, Germany, UK, Australia
  • Creator of “Selling in the Winning Moments”

Steve has personally closed $300M+ and trained teams generating billions.

Isaiah McPeak

Isaiah McPeak

Executive Communication Coach & Business Builder

From introvert debate coach to $50M+ deal closer for startups, unicorns, and Fortune 500s

  • Communication ranked last in Gallup StrengthsFinder — became elite exec coach
  • At 23: led 50+ teams & negotiated multimillion government contracts
  • Built service line from $0 to $35M with 55 team members in 2 years
  • Coached 10 national champions in speech & debate
  • Trained execs at Fortune 500s, AI unicorns, venture-backed startups
  • Closed $50M+ using systematic communication frameworks

Isaiah’s superpower: “synthesizing on the fly.”

The First Time Enterprise-Level Training is Available to Individuals

We’ve trained teams at AI companies, venture-backed startups, and Fortune 500s — now open to individuals.

The Companies We’ve Transformed

Trusted by innovative sales teams worldwide

What Happens After 8 Weeks?

A complete transformation in both you and your business results

Your Professional Transformation

  • Executive discovery confidence

    Facilitate conversations with C-suite leaders naturally

  • Navigate complexity

    Handle multi-stakeholder, multi-level buying processes

  • Momentum from call one

    Set the tone and drive urgency in the very first conversation

  • Trusted advisor positioning

    Be recognized as a strategic partner, not just another vendor

  • Promotion readiness

    Deliver results in Q4 and position for Q1 career growth

  • Continuous growth

    Access future cohorts and new materials with ease

Immediate Business Impact

  • Bigger deal sizes

    Clients report 3–5× increases

  • Faster deal velocity

    Average 40% reduction in sales cycles

  • Higher win rates

    Beat entrenched competitors more often

  • Stronger relationships

    Create expansion opportunities naturally

  • Executive presence

    Earn a seat in strategic conversations

  • Bigger deal sizes

    Clients report 3–5× increases

Is This Program Right for You?

We deliberately cap each cohort. Fit matters—for you and for the room.

Why this program may NOT be right for you

  • You want tips & scripts without live practice.
  • You avoid executive conversations or tension.
  • You’re not working active deals in Q4.

Why this IS right for you

  • You want executive-caliber discovery & presence.
  • You’ll practice live and accept direct feedback.
  • You’re chasing $100k–$1M+ opportunities now.
Apply Now

Program Details & Investment

Everything you need to build skills that win.

Benefit Value
8 live group coaching sessions — Hosted by Steve & Isaiah $4,000
8 on-demand video courses — Lay the foundation $12,000
Selling Core Competencies Assessment — + personal coaching $750
2 guest speaker sessions — Noted sales leaders $5,000+
Community platform — Cohort network Priceless
Call transcript critiques — Detailed feedback $500 per critique
Discovery Call AI Sales Coach — Upload transcripts $3,000
Total value $27,250+

Discovery Mastery Investment

Enterprise-level coaching, accessible for individuals willing to put in the work.

$27,250+

Full program value — ~93% discount

$1,800
one-time • full access

Typical enterprise workshop = $50K+

You get 8 weeks of intensive reps + community at a fraction of that.

Apply Now Limited seats for meaningful feedback.

Limited Enrollment for Maximum Impact

We cap seats to protect coaching quality and reps.

Conversational Mastery

Skill over scripts—exec-level discovery.

Live Practice

Roleplay scenarios + immediate coaching.

Multi-Stakeholder Navigation

Create value at every level.

Executive Presence

Be treated like a peer in the C-suite.

FAQs

Clear answers to common questions.

How is this different from other training?
We teach the skills that make frameworks work in real executive conversations—then we rep them live.
What if I’m already successful?
Great. This is about moving from good to exceptional—bigger deals, faster cycles, higher win rates.
Time commitment?
Plan 2–3 hours/week: ~90 minutes live + applying techniques in your current deals.
Can’t make every live session?
All sessions are recorded. You’ll still benefit, but the biggest leaps come from live reps and feedback.
Company-sponsored?
Yes. We’ll provide invoices/documentation for reimbursement from professional development budgets.

Ready to Win Bigger Deals?

Join a focused cohort and build the skills that create urgency, momentum, and executive-level credibility.

Apply Now

Not sure? Book a 15-minute call to assess fit. Book Now →

Have questions?

steve@venatas.com
+1 (234) 567-89

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